A Study of New Product Development and Consumer Acceptance－An Example of Smart Phone
碩士 === 逢甲大學 === 電子商務碩士在職專班 === 100 === The purpose of this study is to investigate consumers’ selection of smart phones in regards of consumer behavior theories. According to consumer behavior theories, consumers’ selections are influenced by brand names, appearances, price, and reference groups. Re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65680950114550854705 |