A Study of New Product Development and Consumer Acceptance-An Example of Smart Phone

碩士 === 逢甲大學 === 電子商務碩士在職專班 === 100 === The purpose of this study is to investigate consumers’ selection of smart phones in regards of consumer behavior theories. According to consumer behavior theories, consumers’ selections are influenced by brand names, appearances, price, and reference groups. Re...

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Bibliographic Details
Main Authors: Yun-ke Huang, 黃芸可
Other Authors: Wen-hsiang Lai
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/65680950114550854705

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