The Relationship among Brand Image, Perceived Risk,Perceived Value and Purchase Intention
碩士 === 遠東科技大學 === 行銷與供應鏈管理研究所 === 100 === The purpose of this study was to explore the relationship among brand image, perceived risk, perceived value and purchase intention. The population in this study was a famous Li-Der willing center in Tainan area. Based on the sample from 268 consumers, our r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13559868292606436804 |