A study of the impact of consumer characteristic and brand loyalty on purchase behavior─A case of a beverage store brand
碩士 === 佛光大學 === 管理學系 === 100 === Store brands have been developed in Western countries for a long period of time, few years ago, a lot of domestic large-scale chain retails introduction the store brand, therefore, it created a wave of store brand trend.When store brand was first introduced, the pric...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/58075225993242012026 |