A Study on the Brand Marketing Strategies for the Agricultural Specialties of Farmers’Associations

碩士 === 佛光大學 === 管理學系 === 100 === From the view point of practical marketing, this thesis selects three representative farmers’ associations as the objects of case study. These associations produce well-known agricultural specialties and own diverse distribution channels in the markets. By retrospect...

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Bibliographic Details
Main Authors: LAI,CHUNG-KUANG, 賴重光
Other Authors: Hector Tsai
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/39390045444654122822