A Preliminary Study for Evaluating the Performance of Integrated Marketing Communication in Web3.0
碩士 === 輔仁大學 === 大眾傳播學研究所 === 100 === Due to the technological developing, the communicating environment has evolving from Web2.0 to Web3.0, the communicating environment and consumes market. The aim of this research is trying to construct an evaluating index of IMC (Integrated Marketing Communicatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48054101891932115735 |