The Effects of Product Fitness on Brand Extension Performance-Involvement as an Intermediary Variable
碩士 === 輔仁大學 === 大眾傳播學研究所 === 100 === Studies of brand extension mainly focus on the dimensions of fitness between a parent brand and extension products, which manifests the impact of fitness on brand extension. This study seeks to explore whether the degree of fitness plays a vital role in brand...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48479962108317076116 |