An Integral CRM Framework of Customer Segmentation and Relationship Management
博士 === 輔仁大學 === 商學研究所 === 100 === 21th century is the century of customer orientation. Peppers and Rogers (1993) proposed the cost of acquiring new customers is 10 times of retaining old ones. A company can raise 60%-100% profits by input 5% marketing cost into old customers. According to the expan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56100011348843106818 |