The Impact Of Sex Appeals And Humorous Advertising On The Advertising Effectiveness-The Moderating Effect Of Gender Differences
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 100 === The trend of using sex appeals and humorous appeals through different media has been booming. Advertising agencies discover that using sex appeals in ads also seems to be effective. However, researchers have inconsistent opinions on which kind of sex appeals...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56401927206353674513 |