Factors Affecting Consumers' Purchase Intentions In Social Commerce
碩士 === 輔仁大學 === 資訊管理學系 === 100 === With the emergence of social networking sites, social commerce has become popular and important. We investigate the factors affecting consumers’ purchase intention in social commerce, and analyze the effect of electronic word-of-mouth, marketing mix and community c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87164177762941176667 |