The Effects Of Consumer Attitude Toward Advertising By Experiencing Analogical Ad - The Moderating Role Of Product Involvement.
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 100 === In the advertising, we can see a lot of ad adding the experiential marketing. Analogy is one of the common practices in the advertising. It means the known concept or behavior compare to the unknown concept or behavior. This study calls this advertising to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79619458602670768716 |