The influences of advertising music evaluation, product involvement and gender on the advertising effectiveness
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 100 === Recently, technology progresses so fast that the amount of advertising information we contacted everyday is very huge, and television advertising has also become the most frequently information we contacted in usual day. The usage of music on advertising...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94493922089650986688 |