A Study Of Singer Brand Strategy And Image Building Creation- Take The Singer "OFCOURSE" Debut Album As An Example
碩士 === 輔仁大學 === 應用美術學系碩士班 === 100 === The subject of dissertation is singer branding, discussing how to build singers’ marketing strategy and image from perspective of brand management and design. Using semi-structured method interviews singers, marketing projectors and designers to understand conte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72014643425894761295 |