Old Taiwan : The Brand Image Of The Traditional Industries With Innovative Design In Transition - Lee Hou Cake Shop For Example

碩士 === 輔仁大學 === 應用美術學系碩士班 === 100 ===   Recently, every walking of life considers trademarks to be a key. There are hundreds of brand building initiatives and branding integrated marketing books in market conditions, therefore, you can discover that Taiwan’s properties regard brand name as an impor...

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Bibliographic Details
Main Authors: Chen,Ching-Yi, 陳青沂
Other Authors: Feng ,Guan-Chao
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/20309301006003620679