A Study on Consumer Behavior and Marketing Strategy of Credit Card Users
碩士 === 輔仁大學 === 統計資訊學系應用統計碩士班 === 100 === In Taiwan, after the credit card crisis in 2005, the Government keep oversees and educate people to use the credit card purely as a payment instrument, credit card issuers start to put emphasis on the quality of asset, consumers also become more conservati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66314626869532520945 |