Research into the Role of CEO in Process of New Product Development in Taiwan Gift Industry - A Case Study based on Different Product Development Patterns and Different Product Complexities

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 100 === Due to the world economy's dramatic change in recent years, all Taiwan gift enterprises, regardless of whether they choose to go abroad or to stay in Taiwan for development, are facing great competitive pressures and survival risks. Most of the CEO of...

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Bibliographic Details
Main Authors: Yun-sheng Lin, 林雲聲
Other Authors: Min-sun Wuang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/g6zjqr