A Model of Personal Characteristics, Motivations and Consumers’ Online Shopping Intention
碩士 === 華梵大學 === 工業工程與經營資訊學系碩士班 === 100 === Along with the development of the technology, the internet commerce becomes more important and leads to intense competition between businesses. To attract consumers to buy and search the merchandises on line, internet retailers need to create a good image a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65283333556517091571 |