Image Effect of Advertisement on the Consumer’s Product Cognition
碩士 === 華梵大學 === 工業設計學系碩士班 === 100 === The study conducts discussion on the impact of advertisement on consumers’ product image cognition, with a survey on the impact of frequency, habit and online advertisement of current internet users on consumers in the meantime. In this study, 3 key elements tha...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/54641582767372622461 |