Consumers' willingness to buy car audio system research

碩士 === 玄奘大學 === 國際企業學系碩士在職專班 === 100 === This study aimed to explore the consumers to buy for the car audio system when the key elements of consumer characteristics, and to understand the differences among the different personal background variables, consumers purchase intention for the car audio sy...

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Bibliographic Details
Main Authors: Tsai, Hung-Chun, 蔡宏鈞
Other Authors: Lai, Ting-Chang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/55823436234355980280