A Study Of Relationship Quality Were Affected By The Brand Image And Attribution Behavior On Service Failure
碩士 === 義守大學 === 企業管理學系 === 100 === The occurs frequently of service failure in service process, that it unfavorable in maintain long-term relationship. Brand image plays a very important role, can make the service failure and long-term relationships to achieve balance. Service industry is subject th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15039361406788856382 |