In Store Promotion Mix Influences Consumer Buying Decision – A Case Study Of Cosmetic Products For Female
碩士 === 義守大學 === 管理學院管理碩士在職專班 === 100 === In store marketing affects consumers’ buying behavior by using effective promotion mix at various touch points in store. The use of promotion mix is to encourage consumers’ impulsive purchasing. The purpose of promotion mix is to turn shoppers into buyers and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85121608596782799254 |