The Influence Of Mobile Advertising Involvement, Advertising Attitude, And Purchase Intention On Corporate Performance
碩士 === 義守大學 === 資訊管理學系 === 100 === With mobile telecommunication technology and wireless network greatly developing day by day, the mobile telephone is not just a mobile telephone.In recent years, the upsurge of the intelligent cell-phone makes the mobile terminal equipment become the new tool which...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08394050520295216511 |