The Study Of Marketing Strategy Of The Theme Park Based On The Kano Model And Product Life Cycle
碩士 === 義守大學 === 管理學院管理碩博士班 === 100 === This study uses the Kano model and product life cycle theory to produce the quality el-ements and product life cycle questionnaire. In this study, the product life cycle questionnaire uses self-report scale with word descriptions, as opposed to quantifiable num...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69166372224583539876 |