The Effect of Culture on Consumer Behavior related To Food and Drink – A Comparative Study of Undergraduate Students in Vietnam and Taiwan

碩士 === 義守大學 === 管理學院管理碩博士班 === 100 === As increasing in number of consumers from all over the world come in contact with the material goods and lifestyle of people living in other countries, and as the number of middle class consumers grows in developing countries, marketers are eager to locate thes...

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Bibliographic Details
Main Authors: Phan Thanh Phu, 潘清福
Other Authors: Su, Shuhui
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/37429004155181213181