The study on resort brand cognition and satisfaction of tourists - a case study of uni resort mawudu
碩士 === 景文科技大學 === 觀光與餐旅管理研究所 === 100 === The purpose of the study is to explore the resort brand cognition and satisfaction of tourists. According to the literature review of brand cognition and satisfaction, this study hypothesizes four statements. The participants of this case study in Mawudu are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tfsqm6 |