Consumer behaviors of Mainland tourists to visit Kinmen and its policy implications

碩士 === 國立金門大學 === 國際暨大陸事務學系碩士班 === 100 === The purpose of this study was to understand the current status of mainland tourists to Kinmen, and to explore the tourists background variables, tourism consumer behavior, travel motivations, travel satisfaction, revisiting willingness and the relationship...

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Bibliographic Details
Main Authors: Fan, Kuang-Chiang, 樊光強
Other Authors: Kao, Huei
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/62105334796749579332