The Consumer Behavior of Island Backpackers – A Case Study in Kinmen

碩士 === 國立金門大學 ===  觀光管理學系 === 100 === The purpose of this study is to investigate the factors considered by the individual travelers to Kinmen when they plan a trip and the influence of the factors on decision making of consumers. The questionnaires are used as the main method in survey. Among t...

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Bibliographic Details
Main Authors: Tung,YuYun, 董玉芸
Other Authors: Chang, LiHui
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/22384126135936327991