The Relationship among Technology Acceptance, Perceived Risk, Consumer Involvement and Purchase Intention of Groupon Typed Online Group Buying
碩士 === 開南大學 === 企業與創業管理學系 === 100 === As the growing in electronic commerce, the way of group buying has also changed from traditional way to electronic way rapidly. In electronic way, Groupon is the largest group-buying site in the U.S. and has branches in over 40 countries worldwide. Groupon offer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63174353508804339281 |