A study of different personality traits on service quality and purchase intention-The case of TV Shopping
碩士 === 開南大學 === 商學院碩士在職專班 === 100 === With the increasing annual growth and the penetration rates of cable TV, related services provided by TV shopping providers, improvement of customer relationships, enhancement of information security, and creation of a safe shopping environment attract more...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7t8836 |