Towards An Understanding Of User Behavioral Intention To Adopt A Mobile Payment
碩士 === 開南大學 === 資訊學院碩士在職專班 === 100 === The TPB is used as the theoretical foundation with two TAM-related constructs-“perceived usefulness” and “perceived ease of use” and an additional construct -“perceived security” which reflects the fear of an uncertain medium faced by the consumer is added as t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49316213817057674295 |