The empirical study of play's intention to play mobile game
碩士 === 開南大學 === 資訊及電子商務學系 === 100 === The purpose of this study is to develop and empirically test a theoretical model and to investigate the determinants of player’s intention to play mobile games. The proposed model integrates sense of virtual community and perceived cost as well as two external v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89215831410201604812 |