A Study of Collaborative Marketing Channel System Development and Evaluation - An Example of K Motorcycle Company

碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 100 === Competition in the motorcycle industry has greatly intensified because of globalization trends and open market. K Corporation believes that the optimal way to maintain its competitive edge in market is to integrate the business process of the distributio...

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Bibliographic Details
Main Authors: Yu-Lung Ma, 馬玉龍
Other Authors: Wen-Hsiung Wu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/78315864446149770225