Antecedents of repurchase intention:Moderator of involvement and example of contact lenses
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 100 === In the past, many studies focused on the factors affecting repurchase intention. However, a more complete structure in this respect has not been proposed yet. In this study, it aims to explore the effect of the variables such as store image, brand imag...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46627327132233300484 |