Antecedents of repurchase intention:Moderator of involvement and example of contact lenses
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 100 === In the past, many studies focused on the factors affecting repurchase intention. However, a more complete structure in this respect has not been proposed yet. In this study, it aims to explore the effect of the variables such as store image, brand imag...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
101
|
Online Access: | http://ndltd.ncl.edu.tw/handle/46627327132233300484 |