A Study of the Purchasing Intention Using Technology Acceptance Model-Taking iPhone as an Example
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 100 === With the current development of technology, more consumers in the market require smartphones. These phones are also in demand because their convenience and functionality are superior to that of general mobile phones. Additionally, smartphones enable cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86pd7c |