The Relationship among Country of Origin Effects, Brand Image and Purchase Intentions in Taiwanese Apparel Market
碩士 === 國立高雄應用科技大學 === 工業工程與管理系 === 101 === On account of increasing globalization, competitiveness between enterprises has significantly grown. To increase competitiveness and lower product prices, many managers decide to move manufacturing sites to different countries. Country of Origin effects hav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41090205329911967059 |