The Influence of Consumer Innovativeness, Price Consciousness, and Perceived Risk on Retailer’s Brand Evaluation of Private Brand–A Case of Carrefour
碩士 === 國立高雄應用科技大學 === 企業管理系 === 100 === Private brand has won its popularity in the consumer market worldwide. Although consumers have strong intention to buy the products with private brand in Taiwan, sales are still relatively weak, compare to the market in the United States and some European co...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95f6dh |