The effect of CEO overconfidence on the performance of advertisingThe effect of CEO overconfidence on the performance of advertisingThe effect of CEO overconfidence on the performance of advertisingThe effect of CEO overconfidence on the performance of advertisingThe effect of CEO overconfidence on the performance of advertising
碩士 === 國立高雄應用科技大學 === 企業管理系 === 100 === This study focuses on the period of 2007~2011 of the listed companies and GTSM listed companies in Taiwan. First, we used the event study to analyze if the advertisement announcements can bring abnormal returns on stock prices. Furthermore, we adopted multiple...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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101
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d7s6k7 |