Storytelling and the roles of Believability, Product Involvement and Product Category
碩士 === 國立高雄應用科技大學 === 國際企業系 === 100 === In recent years, consumers care not only the product itself, but also the sense experience embedded in the brand story. Practically, many enterprises have started to use the brand story to promote their products and have in a good outcome. However, academica...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6v6ky3 |