The Impact of Taiwanese and Chinese Entrepreneur’s Personal Risk Preference on Opportunities for Value Innovation and New Product Development – A Study of the Food Manufacturing Industry.

碩士 === 國立高雄應用科技大學 === 國際企業系 === 100 === The personal risk preference of the entrepreneur is an important factor that impacts the existence of the business and the success of its product developments. In the process of new product development, value innovation strategies play equally important roles...

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Bibliographic Details
Main Authors: Hsiang-Sheng Hsieh, 謝翔升
Other Authors: Wei-Long Lee
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/16527087148167665825