The Influence of Argument Quality and Word-of-Mouth Recommendation on Advertising Effect: The Case of Group Buying Products
碩士 === 國立高雄應用科技大學 === 國際企業系 === 100 === Group buying is very popular in Asia. According to MIC survey it shows that there are at least 20 group-buying firms in Taiwan. It is obvious that group-buying industry is competitive. This research applies the Elaboration Likelihood Model and targets those wh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94640351870380905756 |