A Study of the Relationships among the Experiential Marketing, Experiential Value, Happiness and Relationship Strength -The Example of SPA Experience
碩士 === 國立高雄應用科技大學 === 國際企業系 === 100 === In the times of experiential economics, the experiential marketing promotes products or services to the public through different media and methods. A good experience with the products connects consumers with marketing activities, the products itself and value...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28fd69 |