The Effects of Perceived Uncertainty and Initiator’s Trust on Online Group-buying Intention based on Agency Theory
碩士 === 國立高雄應用科技大學 === 資訊管理系 === 100 === Online Group-buying is a new online shopping model recently. Buyers can save money on online shopping, but they also face a lot of uncertainty. For example, initiators maybe hide the negative information of products, sending the flawed one to customer, and def...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68481479847421863360 |