A Study of the Relationships among Brand Personality, Brand Attachment and Attitudinal Loyalty of a Travel Destination- A Case of Pier-2 Art Center in Kaohsiung
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 100 === Tourism destination branding is a regional tourism development trend. In a highly competitive tourism market now, the tourists have more choices for tourism destinations; therefore, lacking of competitive edges may be easier to be replaced, the manager’s fi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00637529149718980591 |