Degrees of practicing revenue management (RM) by regional tourism hotel to maximize revenue
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 100 === Background: "Revenue Management (RM)" has emerged into an essential tool for hotel managers to improve their performances since 1990’s. It is safe to say that almost all hotels practice RM to increase their revenues. However, the level of Taiwanes...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/73527992565725122109 |