Effects of credit card promotional staff’s servicebehavior on service satisfaction
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 100 === Abstract The main purpose of the thesis is to study the effects of credit card promotional staff’s service behavior on service satisfaction. This study constructed a theory model and checked the relation among variables. The data were collected via questionn...
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ndltd-TW-100KUAS87680202017-07-07T04:31:07Z http://ndltd.ncl.edu.tw/handle/39755173121891347823 Effects of credit card promotional staff’s servicebehavior on service satisfaction 信用卡業務人員之服務行為對服務滿意度影響之研究 Shu-Ming Tsai 蔡淑敏 碩士 國立高雄應用科技大學 商務經營研究所 100 Abstract The main purpose of the thesis is to study the effects of credit card promotional staff’s service behavior on service satisfaction. This study constructed a theory model and checked the relation among variables. The data were collected via questionnaires and analyzed by regression analysis to test three hypotheses in theory model. This study contains 189 consumers and the results show: credit card promotional staffs’ role and extra- role service cause the positive effects on service satisfaction; furthermore, the service satisfaction and the customer loyalty are the positively effect. The results intend to provide practical reference to the credit card department of banks in drafting related policies. Hao-Chen Huang 黃豪臣 學位論文 ; thesis 65 zh-TW |
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碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 100 === Abstract
The main purpose of the thesis is to study the effects of credit card promotional staff’s service behavior on service satisfaction.
This study constructed a theory model and checked the relation among variables. The data were collected via questionnaires and analyzed by regression analysis to test three hypotheses in theory model. This study contains 189 consumers and the results show: credit card promotional staffs’ role and extra- role service cause the positive effects on service satisfaction; furthermore, the service satisfaction and the customer loyalty are the positively effect.
The results intend to provide practical reference to the credit card department of banks in drafting related policies.
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Hao-Chen Huang |
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Hao-Chen Huang Shu-Ming Tsai 蔡淑敏 |
author |
Shu-Ming Tsai 蔡淑敏 |
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Shu-Ming Tsai 蔡淑敏 Effects of credit card promotional staff’s servicebehavior on service satisfaction |
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Shu-Ming Tsai |
title |
Effects of credit card promotional staff’s servicebehavior on service satisfaction |
title_short |
Effects of credit card promotional staff’s servicebehavior on service satisfaction |
title_full |
Effects of credit card promotional staff’s servicebehavior on service satisfaction |
title_fullStr |
Effects of credit card promotional staff’s servicebehavior on service satisfaction |
title_full_unstemmed |
Effects of credit card promotional staff’s servicebehavior on service satisfaction |
title_sort |
effects of credit card promotional staff’s servicebehavior on service satisfaction |
url |
http://ndltd.ncl.edu.tw/handle/39755173121891347823 |
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