Exploring the impact of Store Image and Service Quality on Customer Satisfaction and Customer Loyalty for Starbucks Coffee – An Example of University Students in Kaohsiung
碩士 === 高苑科技大學 === 經營管理研究所 === 100 === The coffee market in Taiwan is highly competitive in recent years, especially more and more convenient stores and fast food restaurants are getting involved in this fierce competition. However, Starbucks Coffee is always the top well-known brand and occupies the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11703739814602974925 |