A Research on Consumers’ Behavior Intensions on Buying Medical Cosmetics
碩士 === 高苑科技大學 === 經營管理研究所 === 100 === In recent years, medical cosmetics are growing rapidly, and medical cosmetics has been a popular topic. This research aims at examining the needs and motives of consumers when they purchase medical cosmetics, using the Theory of Planned Behavior, linear struc...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/49104932193633769761 |