Improving the customer relationship management system to heighten business efficiency and customer satisfaction at the Vietnam Mobile Telecom Services Company – VMS Mobifone

碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === The customer relationship management is seen as a Model of corporate governance towards the customer enterprise resources. It is not merely a marketing job, but also set up sales processes to track customer management. Moreover, it helps enterprises to eva...

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Bibliographic Details
Main Author: Nguyen Thi Hoang Mai
Other Authors: Dr. Dang Van Dong
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/e37nkj