The Impacts of Brand Image, Spokesperson's Credibility, Advertising Frequency, and Media Types on the Advertising Effectiveness
碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === Advertisement is a meaningful connection between companies and consumers. Companies search for reliable spokespersons by the positive images of the products in order to draw the public’s attention and reinforce the consumers’ impression of advertisement. Past...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93176840725205142765 |